Meet 6 Moroccan Designers Bringing Cultural Stories into Interiors

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Warm Moroccan-Inspired Interior Mood Board | Pinterest

From the sweeping aesthetics of luxury hotels to the quietly sculpted intimacy of private homes, Morocco’s design story thrives on a rich blend of tradition, modernism, and cultural fluidity. It is a land where zellige tiles meet minimalist lines, where artisanal craft engages in dialogue with global design, and where history is endlessly reimagined for the present. Within this vibrant landscape, six designers emerge, each with a distinct voice that reshapes interiors with grace, purpose, and evocative storytelling — affirming that Moroccan design is at once timeless, boldly contemporary, and irresistibly magnetic.

1. Hicham Lahlou

A luminary of global design, Hicham Lahlou is widely recognized as “the spearhead of contemporary design in Morocco”. Trained in Paris and firmly rooted in Rabat since 1996, Lahlou’s career spans 30 years. He views design as more than aesthetic. He believes it’s a tool for cultural dialogue and social change.


Moroccan Collection (left) & Handcrafted Clover Couch (right) | Indesignlive

He’s perhaps best known internationally for his dramatic interiors for Morocco’s high-speed train stations — Tangier, Kénitra, Rabat-Agdal, and Casablanca Voyageurs, all featuring custom furniture crafted by local artisans. His cross-disciplinary prowess bridges architecture, product, graphic design, and strategic design. He has designed jewelry, tableware, urban furniture, and landmark collections, such as his crystal “Oryx” for Daum. As champion of African design, Lahlou founded Africa Design Award & Days, co-authored African Generation: The Power of Design.

2. Younes Duret

Born in Casablanca, with Moroccan and French roots, Younes Duret merges rigor and experimentation. His style infuses knowledge of interiors with cultural memory and playful invention. As he puts it, “I enjoy reclaiming those forms in my creations, because they have an aesthetic and stylistic richness.”

His acclaimed Zelli bookcase, a modular shelving system inspired by the interlocking patterns of zellige tilework, is a study in contemporary heritage. Awarded the Design & Design Award, it captures the poetry of Moroccan craft without a trace of imitation.

Zelli Bookcase | Younes Duret

In Marrakech’s Azar restaurant, Duret curated a rich space with Moorish arches, patterned surfaces, and a warm, luminous palette. His Pouf Chair reimagines the humble medina pouf on an airy, elegant base, marrying everyday familiarity with refined form.


Azar Restaurant (left) & Pouf Chair (right) | Younes Duret

3. Ali Lahlou

A master of elemental restraint, Ali Lahlou’s minimalism is anything but cold: grounded in light, volume, and material. He described a contemporary Casablanca home he designed as “a fusion where modernity dances alongside the echoes of historical legacy… It’s all about simplicity,” favouring natural atmosphere over ornamentation.

Table 3 Restaurant, Casablanca | Table 3

From a nature-inspired luxury restaurant to a cliffside wellness club carved out of monolithic textures, Lahlou works with the precision of an architect and the sensitivity of an artist. His projects often hinge on spatial choreography rather than decoration, orchestrating an atmosphere where the architecture itself feels like luxury.

4. Hind Magoul

Casablanca-based Hind Magoul has quietly honed a style steeped in intimacy and nuance. As a founder of Eponymous Studio, her designs are marked by whisper-soft textures, marble details, and a measured palette with singular bold touches. A consciously curated interior that feels as intimate as they are serene.

Villa X, Casablanca | Clay

Magoul has a gift for crafting emotional resonance in a space, often allowing a single sculptural element or a warm-toned stone to anchor an otherwise airy composition. Her work reflects a kind of edited elegance: never crowded, never loud, always quietly confident.

5. Hamza Rachad

Educated at the École Spéciale d’Architecture in Paris, Hamza Rachad brings modernist rigor to Moroccan tradition, balancing geometry, texture, and atmosphere in a way that feels both deliberate and alive. He refined his skills while working on retail concepts for Dior and Louis Vuitton, where precision and brand storytelling were paramount.

He founded his studio in Marrakech in 2015 and brought this exacting sensibility home, filtering it through the warmth and rhythm of Moroccan heritage. His celebrated interior projects reimagine Art Deco with local inflections: deep jewel-toned velvets, warm brass accents, and zellige-inspired floor patterns lend the space an immersive, cinematic quality.

Interior Projects by Hamza Rachad | Studio Rachad

Whether designing a retail showroom or a boutique hotel, Rachad approaches interiors as living narratives, often saying that “a space should feel like a story you can walk into.” His work is proof that luxury need not be flamboyant; it can be a soft-spoken conversation between past and present.

6. Ibrahim Mouhib

Born in Fez and now based between Marrakech and Los Cabos, Ibrahim Mouhib is an interior designer celebrated for blending Moroccan heritage with a refined, contemporary touch. His early career took shape at the legendary Jardin Majorelle, where he worked on bespoke textiles and objets d’art. Mouhib describes his work as “architecture for the senses”, explaining that materials must be touched, shadows must move, and the air must feel different in every room.

Mexican Villa interior infused with Moroccan furniture & furnishings | Deco Actuelle

Mouhib’s signature lies in his ability to reinterpret traditional Moroccan materials like handwoven Berber rugs and zellige tiles in unexpected, modern contexts. In projects across Morocco, Mexico, and beyond, he layers tactile surfaces, warm earth tones, and artisanal craftsmanship to create spaces that feel both rooted in place and globally resonant. His work proves Moroccan design can travel anywhere without losing its soul.

Why These Six Matter

Moroccan design today is not bound by geography — it is a language that resonates globally while staying deeply rooted in place. What unites these six visionaries is not a single style but a shared ability to translate culture into experience. Their projects show us that design can be both heritage and innovation, restraint and richness, quiet and exuberant.

From landmark public spaces to intimate private interiors, they reveal how light, material, craft, and memory can be sculpted into atmospheres that move people. More than decorators, they are storytellers and cultural interpreters, proving that Morocco’s design identity is not static but alive, evolving, and undeniably relevant to the modern world. Their work reminds us that true luxury lies in authenticity — in spaces that feel timeless yet contemporary, local yet universal — making Moroccan design one of the most magnetic forces shaping interiors today.

References

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Mehar Deep Kaur
An Architect and Urban Designer by vocation, Mehar Deep Kaur is an accomplished educator and writer in the realm of architecture and design. She helms an academic journal, dedicated to disseminating knowledge about the built environment, and has authored multiple research papers on sensitive urban development, published in esteemed peer-reviewed and Scopus Indexed journals. An innovative designer at heart, she holds patents for her designs, focused on optimizing multi-functionality within compact products. Mehar is also empanelled with some online education platforms as a mentor and course instructor. The young academician is driven by the belief that living a deeply fulfilling and meaningful life requires approaching every endeavor with unwavering passion (Meraki).

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